4 Powerful Methods to Reduce Your Website’s Bounce Rate
Your website is up & running, and your product or service is there for the world to see. Your visitors start trickling in, and before you know it – they leave.
They come and without any explanation, they leave maybe within few seconds. After all the efforts and cost you have put in building a website, a majority of your web visitors are not staying long enough or not showing interest to get past your landing page.
However, a bounce is often misunderstood, and also includes a scenario where a visitor clicks on a link to your website page, stays on it for about 5 minutes, and then leaves it.
So, how can you stop your users from leaving your website before they take a positive action? How can you engage them and convince them to buy or take an action?
Here are some powerful tips to help reduce your website’s bounce rate.
- Regularly Update your Website Content
When was the last time you updated your website content? Have a blog written in 2010 telling people about the latest tools for effective mobile marketing? You will have to fix that now.
It is crucial to regularly update your website content and high-traffic posts to minimize bounce rate. This is because visitors tend to leave your website when they do not get up-to-date, accurate and reliable information.
- Integrate a ‘Search’ Option in your Website
Today, consumers have limited time and unlimited choices. When they visit a website, they want to quickly scroll through or find what they are looking for. They don’t have the time to browse through every web page or tab to search what they are looking for. If they do not get what they are looking for easily, they will leave your site. When you have a search box in your site, it makes it easier for them to find what they are looking for, encouraging them to stay on your page.
- Use the Right Keywords
It is important to understand that there is a difference between “laboratories for sale” and “labs for sale.” The latter has a double meaning, which is one of the major culprits behind increased bounce rate. So, use the right targeted keywords that define your business, product or service.
- Make your Website Usable
How much time your website takes to load? Does every link on your site works? Do your users run into technical errors on your site? Is it easily navigable? When you get the answers to these questions, and make your site more usable, bounce rates will reduce automatically.
