Importance of Rich Snippets
Surviving in the digital marketing is becoming more difficult with every passing day and webmasters are doing every possible thing to succeed in the market. Rich Snippets is also one such concept which is used to improve the search engine optimization of the websites.
Rich snippets may be defined as a term used to describe structured data markups which are used by website operators in the HTML coding. Rich Snippets help the search engine in understanding the content of the web pages correctly so that it can give proper search results to the users. Many of today’s search engines redefined this concept to give even more rich and specific results using the concept of rich snippets.
Under normal conditions, when a website is displayed in the search results, the title, URL and Meta description of the website is displayed. But after using Rich snippets by various search engines like Google, more information can be added to those results which include reviews, decryption about the product or the person and much more.
Many of us think that rich snippets are added to increase the ranking of the website in the search results. But according to a report by Google, rich snippets are only used to enhance the search results. Then how can these rich snippets helpful? Well, rich snippets may seem useless if you are talking about increasing the ranking but it can actually generate SEO benefits indirectly. Rich snippets are extremely useful in making the web pages easily indexable and giving precise and targeted metadata in the search results.
This ends up in helping the on page behavioral data that is the bounce rate, click through rate, time on site etc. which have a huge impact on the ranking of a website. This will increase the user engagement with your pages which leads to the higher ranking of your website.
Rich snippets help in attracting more qualified and targeted traffic on your website which contains potential customers. This will increase the popularity and success of your website. As the Rich snippets provide the user ratings and votes on the search results itself, this helps the customers to understand your product. Many e-commerce websites, entertainment sites, and blogs use Rich snippets to pre-qualify the traffic which helps them in improving the way they serve their users and also to get indirect SEO benefits.
When it comes to visibility, rich snippets can provide you that to a much larger extent than before all it wants that you get your structured data markup right. Google always help the websites in gaining success and in this case, Google has provided some tools for your help.
1. Structured data report
This tool identifies the structured data present on your website. The report will help you in finding the errors present in the structured data of your website. It also gives the advice to fix the secured data markups on your website.
2. Data Highlighter
It is another tool to understand the structured data on your website by allowing the site operator to highlight the tag data fields with the mouse.
